For the second year in a row, Biocross do Brasil participated in the 24th Hortitec edition, presenting its innovative line of products to the public, in addition to the realease of two new products: Bio Boro and Finextra Ultra.

Before the exhibition, the Biocross 2017 Workshop was held at the Bristol Zaniboni Hotel in the city of Mogi Mirim (state of Sao Paulo). The opening was carried out by the Commercial Director - Alexandre D'Angelo, where he spoke about the Brazilian Specialties Fertilizer Market, market trends, players in the segment, in addition to other subjects, and, in the end, he presented some results and expectations for the 2nd Semester of 2017.

Next, R&D Manager Naylor Aguiar presented the lecture “Plant Induction Processes – Concept and Applications” and ended the cycle of lectures in the morning with the release of the products Bio Boro and Finextra Ultra.

After lunch, we had the esteemed presence of the guest speakers Luis K. Yabase and Átila Mogor. Yabase addressed the issue of “Coffee Nutritional Management”, presented some “cases” and answered some questions from the audience.

After the break, Professor Átila Mogor, from the Department of Plant Science at UFPR (Federal University of Paraná) and PhD in Plant Physiology, presented the lecture “The importance of nutrients in the response to resistance/incidence of diseases in plants”. In this lecture, he showed the importance of the algae “Ascophyllum nodosum” as a facilitating agent in the translocation of nutrientes by the plant. He presented some research results carried out at UFPR, proving the efficiency and importance of using this natural extract in agriculture.

Concluding the cycle of lectures, in the afternoon, there was a line of debates on the topics addressed during the day.

Technology and innovation, applied to the fruit and vegetable sector, were the watchwords of this edition, which took place in the city of Holambra (state of Sao Paulo), from June 21st to 23rd, at Parque da Expoflora.

Following this line, Biocross do Brasil was able to present to the visitors who attended Biocross booth all the innovation and efficiency of its products for the agriculture of Vegetables, Flowers, Fruits and Grains. The entire Biocross team, formed by Consultants, RTVs (Technical Sales Responsible), Managers and Directors were present, giving special attention to all visitors.

We also received some guest customers who, during the three days of the event, performed technical visits, along with Biocross consultants. These customers had the opportunity to once again confirm the performance and efficiency of Biocross products in specific crops in the segment of Fruits and Vegetables.

The edition that precedes the Silver Jubilee of the most important trade fair in the sector in Latin America brought together in one place all the novelties of flower, fruit, vegetable and forestry production chain and presented to the market technologies that increase productivity and quality of products, while reducing production costs and consumption of resources such as water and energy.

 The 2017 edition filled 30,000 square meters of Parque Expoflora and brought together 420 exhibitors, with an expectation of 30,000 visitors. The audience formed essentially by rural farmers and other professionals in the sector is the most important differential in the event. To ensure this visitor profile, invitations were distributed by exhibitors to current and future customers, thus stimulating a large business meeting, which this year should move around 100 million Reais this year.

“Due to its size, Hortitec Exhibition attracts the interest of farmers from different cultivation sectors and also of important national and international exhibiting companies. All of this fosters the exchange of ideas, business deals, sectoral meetings and sources of information for planning the activities of the businessmen involved", comments the agronomist and event coordinator, Renato Opitz, from Promoções e Eventos RBB, for whom the Hortitec's fundamental role is to multiply knowledge about the existing technology for horticulture fruit and vegetable sectors and to make a decisive contribution to becoming the most productive, profitable and ecologically feasible activity.

We appreciate everyone's attendance at our booth.

See you in 2018!